How and Why to Build a Strong Brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” — Jeff BezosMr. Bezos should know a thing or two about building a brand, especially since Amazon was named the most respected US firm last week. But what exactly are the hard things? And how do you do them well?

A Summary of Amazons success;

  1. Forward communicate customer attested success stories to coincide with customers timing via newsletter, build and develop the “story”
  2. Regular customer meetings to develop a forward view of customer requirements – get customers tied in. Regularly meet customers to stay ahead and adjust.
  3. Understand and build upon the “above and beyond” service elements that are difficult to replicate and align the approach to customer segments