Why does having a “cringe moment” hold us back from innovating? “What makes us cringe is when the ‘you’ you think you’re presenting to the world clashes with the ‘you’ the world is actually seeing, and that makes us uncomfortable because we like to think that we’re coming off in an adverse way.” Are you not as suave as you thought? Did your voice just drop? It shatters our sense of certainty about who we are, and what others think of us.” Yet for great leaders appearing to be stupid is a great tool – it provides the opportunity for your team to fill the gaps and raise their game winningthinking.uk