Tesla is today’s true automotive trendsetter. Its exclusive commitment to developing electric cars, instead of irresponsible hybrids, has forced the industry to speed up its plans to dispense with internal combustion engines as soon as possible. The interior of more and more cars even look like the Model 3, no longer stuffed with useless clocks and buttons like the cockpit of a jet, but opting instead for a large central display and a completely redefined interface. And far from being an expensive, exclusive or a minority design icon, it turns out that the Model 3 is selling like hot cakes around the world as the company strives to build new factories in China or Germany.
When Tesla launches a new model, such as its Cybertruck, the industry comes to an abrupt halt, and for a while, there is talk of nothing else: controversy and argument… while almost 200,000 people slap down a deposit to reserve one, even though no specific delivery date has been set. In short, Tesla launches revolutionary products that change the rules of the game, and all those who initially ridiculed the company fall over themselves to copy them.
In addition to redefining electric cars, the company continues to pioneer ways to recharge them at home with clean energy, while solving South Australia’s generating problems with batteries in record time, and above all, is able to generate unwavering customer loyalty of the kind that comes not just from knowing you’ve bought a great product that improves over time, but because you’re taking part in a project that will change the world.