The toughest economies to do business in will be where the breakthrough business models and breakthrough products will be developed and emerge. Like Lenovo and IBM and Tata launching the Nano; these products and services will usurp those developed in Mature economies.
Where is the best place to base a business? – in the toughest market.
Unless mature economies reach out to these emerging economies, relative competitiveness will diminish and the competitive gap widen.
This is the business case to trade and collaborate with emerging economies… To see the full OECD report comparing 185 economies click here