This is the first leadership report in a long time that accurately reflects the challenges CEO’s face to transform themselves alongside their business and makes sense. This is completely aligned with our findings on the ground too. The human side, being vs doing, inability of the CEOs peers to give feedback, difficulty of cultural change, lack of time, inability to develop their teams, meet short and long term financial objectives, challenge themselves and grow. the tricky part of this is leaving their comfort zone and mitigating the level of discomfort involved. winningthinking.uk is the tool that does reset perspectives and relationships, and unwind the fear to create the discussion to create the platform to build on to transform ourselves alongside the business. In this way create great enduring businesses. best Tom #leadership #ceos #endurance